Polaroid by JX Soo

hi 👋  i’m ashley


Bio

I’m a creative/producer, strategist and a writer living in Chicago. I was born & raised in Singapore. I currently attend Northwestern University, majoring in Journalism, American Studies, and Art, Theory & Practice, where I’m deeply engaged in scholarship of the post-Internet times, art & labor, postmodern Americana, visual and social cultures.

Footsteps

I built Wildflower Wax Co. when I was 16, Singapore’s most popular Gen-Z record store,
that once upon a time lived a life in retail, and was featured in Esquire, CNA and Singapore Art Week. I also cut my teeth in the advertising world, at leading creative companies like VICE & BLKJ Havas, where being a copywriter/ creative was my first taste of bread and butter.

Now, I lead Lacking Agency, a cultural positioning/strategy firm with Gabs Ang, and help the Singapore government support an American diaspora through Red Dot Link, all while trying to make it through Chicago winters at Northwestern University.

This summer, I’m moving to California to join Apple as a Design Writer intern.

Happiness

I’m always seeking ways to marry creative problem solving with finding out what makes people, things, and movements click. I try to look at everything with my East meets West lens. I’m excited by the creative process, nostalgia, writing for no audience, counterculture, music turned up loud, and the work, the work, the work.