Polaroid by JX Soo

hi 👋  i’m ashley


Bio

I’m a creative, producer, and writer living in Chicago. I was born & raised in Singapore in 2003. I currently attend Northwestern University, majoring in Journalism, American Studies, and Art, Theory & Practice, where I’m deeply engaged in scholarship of the post-Internet times, art & labor, postmodern Americana visual and social cultures.

Footsteps

I built Wildflower Wax Co. when I was 16, Singapore’s most popular Gen-Z record store,
that once upon a time lived a life in retail, and was featured in Esquire, CNA and Singapore Art Week. I also cut my teeth in the advertising world, at leading creative companies like VICE & BLKJ Havas, where being a copywriter/creative were my first tastes of bread and butter.

Now, I lead Lacking Agency, a cultural positioning/strategy firm with Gabs Ang, and help the Singapore government support an American diaspora through Red Dot Link, all while trying to make it through Chicago winters at Northwestern University.

This summer, I’m moving to California to join Apple as a Design Writer intern.

Happiness

I’m always seeking ways to marry creative problem solving with finding out what makes people, things, and movements click. I try to look at everything with my East meets West lens. I’m excited by the creative process, nostalgia, writing for no audience, counterculture, music turned up loud, and the work, the work, the work.  

Contact

ashley@ashleywongqq.com

Experiences

2025
Apple
Design Writer (Intern)


2024
Lacking Agency
Partner

Red Dot Link
Director of Marketing, Board Member

BBC Studios
Extern

2023
VICE (Virtue Worldwide)
Creative + Producer

2022
Havas Worldwide (BLKJ)
Creative Intern (Copy-based)

2019 -  present
Freelance Creative
Creative producing, integrated campaigns.
(Film, web, print, music events)

2019
Wildflower Wax Co.

Founder / Creative Director

Awards


2023
Dean’s List
Northwestern University
Ngee Ann Polytechnic

2020
Top Performance in Module
Contemporary Media Issues
Feature Journalism
Media Entreprenurship
Public Relations

2020
The New York Times Review Contest
Finalist


Selected Press

Esquire  / TimeOut Magazine / ChannelNewsAsia / FEMALE /  Temasek Polytechnic  / Singapore Art Week / Magazine for Young Girls


Education

2023 - 2027
Northwestern University
B.S Journalism,
B.A American Studies (hons)
B.A in Art, Theory & Practice (minor)

2020 - 2023
School of Film & Media Studies,
Ngee Ann Polytechnic
Diploma in Mass Communication
Diplom
Attenzione!

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