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Health Promotion Board
“Kill the Excuse. Unlock the Memory.”
2021
The Health Promotion board has a problem. It wants to get young people off cigarettes, but it can’t reach them in a way that doesn’t make them go “ew, boomer”, or finding the tactics too scary and authoritative.
So we hit youths where they’d be red in the face. Getting “siked” is the common expression, or in other words – caught in your own BS.
Many justify their smoking addiction as a crutch that helps them solve their problems and overcome their sorrows. But when asked about how they overcame these exact problems, they’ll give any answer but the cancer sticks.
So it seems – the lot of smokers have tons of inner strength and potential in seeking their own ways to fight this unhealthy urge. They need to kill the excuse, and unlock the memory of being there for themselves when nothing was.
Because who doesn’t want to be strong?
CW and AD: Ashley Wong
So we hit youths where they’d be red in the face. Getting “siked” is the common expression, or in other words – caught in your own BS.
Many justify their smoking addiction as a crutch that helps them solve their problems and overcome their sorrows. But when asked about how they overcame these exact problems, they’ll give any answer but the cancer sticks.
So it seems – the lot of smokers have tons of inner strength and potential in seeking their own ways to fight this unhealthy urge. They need to kill the excuse, and unlock the memory of being there for themselves when nothing was.
Because who doesn’t want to be strong?
CW and AD: Ashley Wong
SPCA
“You Don’t Have Nine Lives”
2020
Freelance work at The Better Milk helped me expand my scope into integrated campaigns, and was my first suite of product packaging.
The Better Milk exclusive packaging, bottles, and hang tags were designed and conceptualized.
Nunc enim mi, condimentum ut molestie vel, maximus non dolor. Praesent eget vulputate erat, sit amet commodo ante. Nulla eget ultricies magna. Morbi sit amet dolor sed lectus faucibus tempor at eget mauris. Sed aliquam nisl leo, id aliquet erat convallis vel. Nulla facilisi. Praesent nec sem non metus eleifend lobortis quis ac lectus. In hac habitasse platea dictumst.
The Better Milk exclusive packaging, bottles, and hang tags were designed and conceptualized.
Nunc enim mi, condimentum ut molestie vel, maximus non dolor. Praesent eget vulputate erat, sit amet commodo ante. Nulla eget ultricies magna. Morbi sit amet dolor sed lectus faucibus tempor at eget mauris. Sed aliquam nisl leo, id aliquet erat convallis vel. Nulla facilisi. Praesent nec sem non metus eleifend lobortis quis ac lectus. In hac habitasse platea dictumst.
