RANDOM
I built Wildflower Wax Co. in my childhood bedroom when I was 16. It quickly became one of Singapore’s foremost vinyl record stores. By the time I turned 18, I grew it into a brick-and-mortar location – a thing of my dreams. Wildflower was featured on Esquire, Vogue, CNA Lifestyle, Singapore Art Week, etc.
And like many record collectors, I eventually found my way into this thing called advertising. After much deliberation, I still think it’s one of the best careers in the world.
I first cut my teeth in the creative department at BLKJ Havas as a copywriter.
Then I went to VICE (Virtue Worldwide) as a creative/producer.
At 20, I quit my job(s), sold my record store, and moved to the U.S. for Northwestern University – a place so cold I couldn’t wear my favorite article of clothing, shorts, anymore.
Fortunately, I moved to California in my sophomore year, so I could wear shorts quite freely again. I interned at Apple at their iconic Marcom department. I was a Design Writer on the Identity team. Some of the best times of my life were had.
Soon after, I moved to Washington and became a politics reporter for the Medill News Service, reporting daily on Congress and the Trump administration. I’ve been published in the Washington Post for my live coverage of Virginia’s governor race on that landmark week of American elections. And while I tried my best, no, I haven’t seen him. (🍊)
I go to the mat for what I believe in.
I'm obsessed with how the world works and finding creative ways to intervene in it.
I care about nostalgia, writing for no audience (and also, all of it),
counterculture, music turned up loud, and the work, the work, the work.
If you think you know what a life that includes all that looks like,
come say hi.
(Wow, you read the whole damn thing. Thank you. 🍪
Web design by Ashley Wong
2025 ©
2025 ©