I’m a writer, producer and strategist living in the San Francisco Bay Area. Currently, I’m a design writer intern on Apple’s Marcom Design team.
I was born & raised in Singapore in 2003.
I moved to America in 2023.
I currently attend Northwestern University. Majoring in Journalism, American Studies, and Art, Theory & Practice, graduating in 2027.
I built Wildflower Wax Co. when I was 16, Singapore’s most popular Gen-Z record store. It lived a life in retail and was featured on places like Esquire, CNA Lifestyle and Singapore Art Week. I sold the store when I was 20 and moved to America shortly after for college.
I also cut my teeth in the advertising world, starting at VICE & BLKJ Havas as a copywriter/producer.
Now, I lead Lacking Agency, a cultural intelligence firm with Gabrielle Ang,
and help the Singapore government support our American diaspora through Red Dot Link, all while trying to make it through Chicago winters at Northwestern University.
I’m deeply engaged in ideas about our Internet times, art + labor, and the visual and social cultures of postmodern America.
I’m always seeking ways to marry creative problem solving with finding out what makes people, things, and movements click.
Right now, I want to figure a path forward in my career that might look like this - if you have a clue, drop me a line.
I try to look at everything with my East meets West lens.
I’m excited by the Grateful Dead, nostalgia, writing for no audience, counterculture, music turned up loud, and the work, the work, the work.
RANDOM
PRESS
Esquire / TimeOut Magazine / CNA Lifestyle / FEMALE / Temasek Polytechnic / Singapore Art Week / Magazine for Young Girls