Prime Day is the biggest day on Amazon’s calendar.
A member-only day of special deals and steals, Amazon kicked off the big shopping event by partnering up with Singaporean icon Ya Kun Kaya Toast in a grand effort to paint Singapore blue.
Completed during my internship at BLKJ Havas, I helped in the creative ideation process + wrote copy for its OOH and BTL activations at islandwide Ya Kun stores, and our subway system.
Point-of-sale collateral copy
The subway takeover! Featured at City Hall MRT Station, Singapore’s most iconic one (and highest concentration of Ya Kun Kaya Toast in the vicinity...)
Creative Director: Guilherme Machado